Build & Grow with the AppExchange ISV Partner Program

Market and sell to Salesforce customers

The best way to sell and market to Salesforce customers is by becoming a partner and getting a listing on AppExchange. AppExchange is the world's leading enterprise cloud marketplace and face of the Salesforce ecosystem, which includes our customers, employees, and partners. Partners leverage our easy-to-use publishing console, which enables them to build a compelling listing to find new customers.

Launch your app on AppExchange

Starting is simple! If you have already built your app on the Salesforce Platform, all you need to do is design your listing and pass security review.

If you have not built your app on the Salesforce Platform, you should start by integrating with Salesforce now because, at the very least, your customers will ask for it. If you don't have the resources to build a deep integration immediately, start with a simple API only connection that pushes and pulls data and build more over time. Learn more about integrating your app here.

If you don't have an app yet, check out this page to learn more about building on the Platform.

Manage your business with AppExchange

With AppExchange business technology, you can collect payments, schedule subscription reminders, extend discounts, and manage customer licensing. Setup is straightforward and enables you to offer “install now” to your customers, which means prospects can buy and install your app directly from AppExchange.

87% of Salesforce customers have installed at least one app from the AppExchange.

Want to learn more, but not ready to join the program?

Recommended Resources

Three ways to partner with Salesforce

Join Salesforce and partner FormAssembly to learn about unique ways to partner with Salesforce and drive success on AppExchange.

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Explore the steps required to list on AppExchange

Check out the AppExchange Trailblazer Checklist, which gides you through the steps required to get your app on AppExchange.

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Take the ISV Basics trail

Learn more about the Independent Software Vendor Partner Program, as well as, all the tools and resources available.

Hit the Trail