Focus on your innovation, not core services like identity and workflow rules. The Salesforce platform enables you to build apps for any device faster with both clicks and code across a trusted and secure foundation, which is one of the reasons why we've been a leader in Gartner's Magic Quadrant for platform as a Service for three years in a row.
Many of our partners love building on the Salesforce platform because it helps them sell faster and move up market quicker. Since our customers already use the Salesforce platform, they feel more comfortable knowing that a partners app is built on the same technology. This means you can spend more time selling and less time checking compliance boxes.
You have to continue to innovate to stay ahead, but innovation is expensive. Salesforce continues to invest in the platform with 3 new releases every year, which means partners get access new technology without wasting development resources. Some of these many innovations include: mobile capabilities with Salesforce1, enhanced security with Shield, and most recently, Einstein, which will enable partners to build smart applications with artificial intelligence.
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